Long Branch is a beachside city in Monmouth County, New Jersey, United States. As of the 2010 United States Census, the city's population was 30,719, reflecting a decline of 621 (-2.0%) from the 31,340 counted in the 2000 Census, which had in turn increased by 2,682 (+9.4%) from the 28,658 counted in the 1990 Census.
Long Branch was formed on April 11, 1867, as the Long Branch Commission, from portions of Ocean Township. Long Branch was incorporated as a city by an act of the New Jersey Legislature on April 8, 1903, based on the results of a referendum, replacing the Long Branch Commission.
Long Branch was a beach resort town in the late 18th century, named for its location along a branch of the South Shrewsbury River. In the 19th century, theatrical performers of the day often gathered and performed there. It was visited by presidents Chester A. Arthur, James A. Garfield, Ulysses S. Grant, Benjamin Harrison, Rutherford B. Hayes, William McKinley, and Woodrow Wilson. Seven Presidents Park, a park near the beach, is named in honor of their visits. The Church of the Presidents, where all seven worshiped, is the only structure left in Long Branch associated with them.
President Garfield was brought to Long Branch in the hope that the fresh air and quiet might aid his recovery after being shot on July 2, 1881, an incident that left the assassin's bullet lodged in his spine. He died here on September 19, 1881, exactly two months before his 50th birthday. The Garfield Tea House, constructed from railroad ties that had been laid to carry Garfield's train, is in Elberon.
The famous Long Branch Saloon of the American Old West, located in Dodge City, Kansas, was given its name by its first owner, William Harris, who had moved west from Long Branch, New Jersey, his hometown.
Originally a resort town with a few hotels and large estates and many farms in the early 20th century, Long Branch grew in population. Italian, Irish and Jewish immigrants settled in during this period.