Paradise is a city in Wise County, Texas, United States. The population was 441 at the 2010 census.
According to tradition, the area was a cowboy's "paradise", hence the name.
In 1985, Blue Bell Ice Cream filmed a television commercial in Paradise, TX. The commercial starred some residents of the town.
Paradise is located at 33°9′1″N 97°41′19″W (33.150340, -97.688728). According to the United States Census Bureau, the city has a total area of 2.0 square miles (5.2 km2), all of it land.
As of the census of 2000, there were 459 people, 173 households, and 121 families residing in the city. The population density was 230.8 people per square mile (89.1/km2). There were 184 housing units at an average density of 92.5 per square mile (35.7/km2). The racial makeup of the city was 92.81% White, 2.18% Native American, 2.40% from other races, and 2.61% from two or more races. Hispanic or Latino of any race were 4.58% of the population.
There were 173 households, out of which 35.8% had children under the age of 18 living with them, 57.2% were married couples living together, 9.8% had a female householder with no husband present, and 29.5% were non-families. 23.1% of all households were made up of individuals, and 13.9% had someone living alone who was 65 years of age or older.