Pembroke is a historic town in Plymouth County, Massachusetts, United States. Pembroke is a South Shore suburb of the Boston metropolitan area. The town is located about halfway between Boston and Cape Cod. The median income in the town was well above the US national average at $101,447 as of 2018. The average home value was also well above the US national average at $411,688 as of 2016. The population was 17,837 at the 2010 census.
Different sections of the town include Mayflower Grove, North Pembroke, and East Pembroke.
The earliest European settlers were Robert Barker and Dolor Davis, who settled in the vicinity of Herring Brook in 1650. Up until that time, the Wampanoag and the Massachusett were the only residents, fishing and farming along the rivers; they called the area Mattakeesett, which means "place of much fish", because of the annual springtime run of herring in the local rivers. The land was part of the Major's Purchase, a large tract of lands bought from Josias Wampatuck of the Massachusetts by a group of English investors. The area was once a part of Duxbury, before incorporating as a separate town in 1712, and was ultimately named for the town of Pembroke, Wales, the name of Brookfield being rejected because it was already in use by the town in Worcester County that still bears this name.