Ashland is a city in Ashland and Bayfield counties in the U.S. state of Wisconsin. It is the county seat of Ashland County. The city is a port on Lake Superior, near the head of Chequamegon Bay. The population was 8,216 at the 2010 census, all of whom resided in the Ashland County portion of the city. The unpopulated Bayfield County portion is in the city's southwest, bordered by the easternmost part of the Town of Eileen.
The junction of U.S. Route 2 and Wisconsin Highway 13 is located at this city. It is the home of Northland College, Wisconsin Indianhead Technical College, and the Sigurd Olson Environmental Institute.
Eight Native American nations have lived on Chequamegon Bay. Later settlers included European explorers, missionaries and fur traders, and more recently, Yankees from the eastern United States who platted and developed the lands, railroaders, shippers, loggers, entrepreneurs, and other settlers. Four flags have flown over the area around Ashland from colonial to contemporary times: Spanish, French, English and American.