Florence is a coastal city in Lane County, in the U.S. state of Oregon. It lies at the mouth of the Siuslaw River on the Pacific Ocean and about midway between Newport and Coos Bay along U.S. Route 101. As of the 2010 census, the city had a total population of 8,466.
The Florence area was originally inhabited by the Siuslaw tribe of Native Americans. Some claim that the city was named after state senator A. B. Florence, who represented Lane County from 1858 to 1860; another claim is that Florence was named after a French vessel that was wrecked at the mouth of the Siuslaw River on February 17, 1875.
Florence is located on the Oregon Coast at the mouth of the Siuslaw River immediately north of Oregon Dunes National Recreation Area, at about the same latitude as Eugene, Oregon. It is approximately midway between the other major central Oregon coastal cities of Newport and Coos Bay. Florence annexed Driftwood Shores hotel and conference center north of town in Heceta Beach in 2008.
The unincorporated community of Glenada lies just across the Siuslaw on U.S. Route 101 to the south of Florence, and the city of Yachats is 23 miles (37 km) to the north.
According to the United States Census Bureau, the city has a total area of 5.87 square miles (15.20 km2), of which 5.30 square miles (13.73 km2) is land and 0.57 square miles (1.48 km2) is water.
As of the census of 2010, there were 8,466 people, 4,226 households, and 2,374 families living in the city. The population density was 1,597.4 inhabitants per square mile (616.8/km2). There were 5,103 housing units at an average density of 962.8 per square mile (371.7/km2). The racial makeup of the city was 92.5% White, Pacific Islander, 1.4% 1.3% Native American, 1.0% Asian, 0.3% African American,0.3%, Pacific Islander, 1.4% from other races, and 3.2% from two or more races. Hispanic or Latino of any race were 5.4% of the population.