Pā'ia (Hawaiian: Pāʻia [paːˈʔijə]) is a census-designated place (CDP) in Maui County, Hawaii, United States, on the northern coast of the island of Maui. The population was 2,668 at the 2010 census. Pā'ia is home to several restaurants, art galleries, surf shops and other tourist-oriented businesses. It was formerly home to a Hawaiian Commercial & Sugar mill from 1880 to 2000.
Pā'ia is the first town on the Hana Highway when heading eastbound towards Hana.
Pā'is located close to many internationally known windsurfing spots including Hoʻokipa and Spreckelsville. It is therefore sometimes called "The World Capital of Windsurfing".
Paia is located at 20°54′38″N 156°22′35″W (20.910694, -156.376340). Spreckelsville lies to the west, Haiku to the east, and Haliimaile to the south.
According to the United States Census Bureau, the CDP has a total area of 7.5 square miles (19.3 km2), of which 6.1 square miles (15.9 km2) is land and 1.3 square miles (3.4 km2), or 17.84%, is water.
As of the census of 2000, there were 2,499 people, 783 households, and 551 families residing in the CDP. The population density was 410.8 people per square mile (158.7/km2). There were 890 housing units at an average density of 146.3 per square mile (56.5/km2). The racial makeup of the CDP was 33.45% White, 0.32% African American, 0.60% Native American, 27.13% Asian, 8.80% Pacific Islander, 1.24% from other races, and 28.45% from two or more races.