Sunrise is a city in central-western Broward County, Florida, United States, in the Miami metropolitan area. It was incorporated in 1961 by Norman Johnson – a developer whose Upside-Down House attracted buyers to what was then a remote area. As of the 2010 census, the city had a total population of 84,439. It is a principal city of the Miami metropolitan area, which was home to an estimated 6,012,331 people at the 2010 census.
In 1960, Iowa-born developer Norman Johnson paid $9 million for 2,650 acres of land in southwestern Broward County. By 1961, this community of 1.75 square miles – which Johnson named Sunrise Golf Village – had less than 350 residents.
It has been reported that the community was to be named Sunset Village – but this did not occur because of objections from residents who felt that "sunset" was too final. (Originally called "Sunset," the name did not sit well with the retirees whom developers wanted to attract, so a change was made to "Sunrise.")
Johnson and F. E. Dykstra developed and built an "upside-down house" to lure prospective property buyers. The home was completely furnished, and the carport featured an upside-down automobile. Public interest was aroused through numerous news stories – including a feature in Life magazine. The structure became a national attraction that drew thousands to the Village.