Deal is a borough in Monmouth County, New Jersey, United States, settled by European immigrants in the mid-1660s and named after an English carpenter from Deal, Kent. As of the 2010 Census, the borough's population was 750, reflecting a decline of 320 (-29.9%) from the 1,070 counted in the 2000 Census, which had in turn declined by 109 (-9.2%) from the 1,179 counted in the 1990 Census.
Deal boasts a significant population of Orthodox Sephardic Jews, mainly of Syrian extraction. In the 2000 Census, 16.4% of Deal residents identified as being of Syrian heritage, the greatest percentage of Syrian Americans in any municipality in the country. As much as 80% of Deal's population are Sephardi Jews, and the population swells to over 6,000 during the summer, many of them Syrian Jews. Most of the town consisted of homes close to or over one hundred years old in the Victorian and American Foursquare styles.
Deal was ranked in 2007 by Forbes magazine as the 13th most expensive ZIP Code in the United States, with a median sale price of $1,825,000. It was also named the 4th most expensive zip code in New Jersey in 2017, with a median sale price of $1,207,500. In 2019, PropertyShark ranked Deal in a tie with 94110 in San Francisco as the 85th most expensive ZIP Code in the country, and second-highest in New Jersey, with a median sales price of $1,500,000.
A group from Rhode Island settled in the area of Middletown Township and Shrewsbury Township in the mid-1660s, after having purchased what was known as the Monmouth Patent. Thomas Whyte, an English carpenter from the shore-side community of Deal, Kent, acquired 500 acres (200 ha) in Shrewsbury Township along the shore that became known as "Deal", from the name of the English town. Present-day Norwood Avenue dates back to the early 18th century construction of the Long Branch-Deal Turnpike.
On August 14, 1829, at 11:30 PM local time, the fall of a meteorite was observed.